Your social media pages are your reputation when it comes to your brand on the web, aside from your website and so, managing it properly is crucial. Here are a few key tips when it comes to page management:
1) It Represents Your Business
This should be trivial but some people miss the point. Everything you post as your business’ page, comes out as an official statement of your business. Let’s say you oppose gay marriage (the use of this sensitive is just an example), and you post about this subject as your business page, that means that your business oppose gay marriage… That’s not a subject you want to get into unless it’s actually part of your business agenda.
2) Nothing Is Private
Once you have a business and business pages you have to take into consideration EVERYTHING that you post – as your business entity AND as yourself. Even if you post something to your friends that can provoke people, can be shared over and thus, come out to the rest of the world. Consider your words carefully.
3) Keep Your Posts On Point
You have your business agenda, purpose, ideas and subject – stick to those topics and try to stay on point with those, minimizing other topics posted as your business entity for the previous reasons and also, to be professional. When you stay on your subjects, bring content related to your topics and don’t stray away, you show your dedication and the integrity of your messages.
4) Engage Your Audience (as much as possible)
Posts tend to get replies, topics tend to create discussions, sales tend to generate reviews. Make sure that when someone contacts you on your page, you respond in a precise, calm, and professional manner. Try to answer any questions and respond to posts that require a response. If you get a bad review, don’t just delete it, figure out the cause for the problem.
5) Use the Platform For Free Advertisement
The business pages are there to provide contect for your customers & potential customers, and to generate revenue for your business. Use the page to promote bonuses, sales, campaigns, and encourage your audience to like your page & share your posts. Take note that people that follow your pages are more likely to see your posts than people who don’t follow it – This is a free advertisement platform with a view count as your likes count, so likes matter.
There’s so much more on the subject and cramming it all into one post won’t be smart.
See you in the next post,
Dekel
