Social media has become a major part in our lives, and it grows bigger with every passing year. Most people spend about 12 hours a week on social media, while being exposed to countless advertisements during their browsing sessions.
Many businesses tend disregard this great tool due to lack of knowledge, patience, man-power, and all sorts of different excuses. The thing is, by ignoring this free stage for publicity, they’re missing out on great opportunities to engage with their current customers or, what’s usually more intersting to business owners, their potential customers.
Social media evolution
If you haven’t seen the Facebook movie yet, this won’t spoil it for you. The reason social media started was for fun – A tool to connect between people and share parts of their lives with their friends. After racking millions of users, and mostly data that was expansive to maintain, social media companies turned to adding paid advertisement that will be shown to the members, every few posts or by the sidebars. The advertisements kept on evloving, and the companies work on improving the tools they give to the business owners, in order to encourage them to use their platform as a mean of exposure. Facebook for example, lets the advertiser to narrow down his audience to the appropriate potential customers, based upon the immerse data it gathers on it’s members. This gives the business owners a lot of control over their advertising budget and exposure.
As the chart above shows, unless you have a very big business, that addresses issues of a wide range of people, you shouldn’t count on TV & Radio as your main advert stream. Low price advertisements provide the cushion for testing whether the campaign works or not, before moving to the larger expenses. Also, you get to choose who sees your advertisements, at what time, and many more campaign control tools that will help raise your conversion rates.
I will provide some more practical information about social media advertising in the following posts, to get notified about it first, sign up to our mailing list at the front page or right here.
See you in the next post,
Dekel
